When it comes to creating a website for your building company, not just any design will do. To stand out and drive results, your site needs to include certain key features. Here are five essential elements every builder’s website should have:
- Project Portfolio: Showcase your best work with a well-organised portfolio. Include before-and-after photos, descriptions of each project, and details about the services you provided. A strong portfolio builds trust and helps potential clients visualise the quality of your work.
- Contact Form and Call-to-Actions: Make it easy for clients to reach you. Include a simple contact form on every page, along with clear call-to-action buttons that encourage visitors to get in touch or request a quote.
- Client Testimonials: Display reviews and testimonials from past clients to show that you’re reliable and trustworthy. Social proof is a powerful way to influence potential customers’ decisions.
- Service Pages: Clearly outline the services you offer, detailing each one with relevant information. Break down your expertise in different areas of construction to help visitors find what they need quickly.
- SEO Optimisation: An effective website needs to be easily found by potential clients. Make sure your site is optimised for search engines to improve your visibility and rankings on Google.
By integrating these features, your website will not only provide a professional image but also attract and convert potential clients.